New media has undoubtedly redefined privacy. Access to information has become a lot easier, and sensitive information may fall into the wrong hands. On many social media sites and applications, people are able to adjust their privacy settings. However, these settings may be too complicated sometimes. Randi Zuckerberg, sister of Facebook's founder, posted a photo that she thought was only available to be seen by her friends. It appeared on a friend of a friend's newsfeed, and they tweeted it, further spreading the photo. Randi questioned how the person was able to find the picture. The settings are confusing to understand, and often need to be changed from the default public availability to private. Data breaches are also a major issue that has come with new media. Companies need to keep their data security up to date in order to protect consumers. Target's security breach affected as many as 110 million customers. When hackers are able to access this information, they can steal identities or commit credit card fraud.
https://www.theatlantic.com/technology/archive/2012/12/facebook-privacy-so-confusing-even-zuckerberg-family-photo-isnt-private/320164/
https://www.cnet.com/news/target-works-on-security-heavy-credit-cards-after-breach/
Privacy has really changed its fundamental properties because of the onset of new media. Your point about companies requiring to keep their data security on edge is really riveting and true because of all these news stories these days about hacks and leaks. I predict in the future that we will even higher security in these areas.
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